Uninteresting Ad's

Being a 22 year old college sorority girl most people would peg me as someone who is engrossed in pop culture. And they are absolutely correct. I purchase US Weekly and People once a week and tune into E! to watch shows like Keeping Up with the Kardashians and The Rachel Zoe Project.  I am not usually one to really pay close attention to any advertisements between TV segments. But while watching the MTV Movie Awards on Sunday one ad in particular recall caught my eye. It was a cell phone ad for Sprint but a TV host was live,  posted on the awards red carpet  talking about a phone. The host was not even interacting with the celebrity guests, they were simply using the red carpet as an enhancement for the product.  I guess advertisers figured if they were going to try and reach an audience (like me) who watches entertainment television, that by introducing a cell phone at a red carpet would be a good marketing tool? Although I do not think this advertisement was successful, because in no way am I going to research or even think about buying that phone, this commercial made me ponder this approach to advertising which I am not yet in tune with.