Memorable Words.

After taking numerous classes in advertising it is a given that I have looked at hundreds of advertisements. Although I forget most of them, there are a few that will always stay with me. I do not know if it is because I like these ads in particular or if they were just memorable to me.

I think any ad that makes you look twice or do a double take has achieved it's purpose. For example, this 3M interactive ad with the money in it is something that someone would definitely look twice at if they were walking by. It is unusual and out of place. Although the composition would make me do a double take, I probably would not remember what the ad was for, nor even consider using the product advertised.

Another ad I will always remember is one that was made to sell many a few brands. This billboard Incorporated Ikea furniture with an Absolut Vodka slogan in the shape of the liquor bottle. This advertisement is an attention grabber and was photographed by many who passed by until it was taken down. But, unfortunately this would not provoke me to buy Ikea furniture, nor Absolut Vodka.

I guess if advertisers can grab the attention of viewers then they have done part of their job. Because of memorable ads like these (well maybe not in the case of 3M) I will remember these brands. And if I was in the market to buy a product that each of these brands sold, I would automatically recognize the name, and thus be more likely to buy it. In both of these cases these ads did not stay up for very long because of the mediums used. Even more evidence to prove these ads as mere attention getter's. And ultimately, I think it worked.